Carl McFadden


SNL co-founder Carl McFadden was a 3-sport athlete at Reading High School and a league all star in football and track. He was a scholarship football player at the University of New Haven. Upon graduating from New Haven, McFadden returned to the Reading community where he has spent over 20+ years coaching and helping hundreds of athletes to achieve their respective goals such as making their high school team to obtaining Division 1 scholarships. McFadden has been the Director of Reading Travel Basketball for the past 15 years, and has served as a Board member and coach of the Mass Rivals, a Board member of Merrimack Valley Basketball, the Burbank Ice Arena, the Greater Boston YMCA (Reading YMCA appointee) and the Reading YMCA. McFadden also spent 8 years as an assistant coach at Reading High School and was elected to the Reading School Committee for 6 years. Carl resides in Reading with his wife Jill and children Jake (20), Will (16) and Kylie (14).

Jim Murphy


SNL co-founder Jim Murphy was a Hall of Fame Quarterback at Reading High School and Northeastern University.  A four-year starter at Northeastern, Murphy set career passing records for completions, yards and touchdown passes.  Murphy received the Harry Agganis Award for New England’s Most Outstanding Division 1 Football Player in 1997.  After college, Jim spent two seasons as a member of the New England Patriots (1998 & 1999).  After his playing days were over, Jim turned to coaching.  Murphy was the Head Football Coach at Merrimack College from 2003-2007 where he led Merrimack to its first ever NE-10 Conference Championship.  Murphy received the NE-10 and New England Sports Writers Division 2 College Coach of the Year in 2006.  Jim retired from college coaching in 2007 to focused on the development of youth football players including his two sons, James (13) and Jack (11) who participate in SNL Flag Football.

Bill Robichaud

Managing Partner

Bill Robichaud was a two sport captain and all-star at Reading High School in Football and Wrestling and a member of Readings Athletic hall of fame as captain of Reading’s first Super bowl title winning team in 1995. Bill went on to play football at Bentley University. Bill has spent the last 5 years coaching youth recreation and travel teams in both football and basketball.  After spending 5 years as a coach in the SNL program Bill joined the SNL management team in 2017. Bill resides in Reading with his wife Jenn and children Joshua (13) and Charlotte (10), both of whom participate in SNL Flag Football.

Phone: (781) 983-4976
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